Content Marketing is more and more essential in a global marketing strategy. This tends to be highlighted with the rise of digital technology. Internet users are continuously waiting for relevant content with high added value. Thus, you make yourself credible in the eyes of your target, which will help you build a relationship with them. In addition, the content helps to create a link between you and your customers or views. Beyond brand image and customer relations, Internet users are not the only ones who desire quality content, and so are search engines. Indeed, Google is constantly implementing new algorithms in order to fight against sites with content supposed to be of low quality. All the organization which provide Best Seo Services but they are also much focus on content marketing. While it is for your customers or for your visibility on the web, quality and optimized content for Website SEO is today essential in a global Marketing strategy. 1- The most famous means for Content Marketing The blog: This is one of the first social networks to have seen the light of day and since then it has evolved a lot. Indeed, nowadays, the blog represents the social network par excellence of marketers and this for two reasons. The first is net linking. The second is to be able to show your expertise through a quality article. Blogs are therefore a real gold mine for marketers today. The site itself: To make a difference in the face of the competition, it is essential to highlight your strengths through quality content on each page of your website. In addition, on the side of search engine algorithms, Google clearly shows its desire to promote relevant and well-organized Content. Since 2012, Google's Panda and Penguin programs have penalized sites with low added value content. The creation of quality content is therefore the starting point of the virtuous circle of natural referencing. Social Networks: It's obvious, the emergence of Social Networks has simplified and accelerated the flow of information. She also placed the notions of engagement and virility around informative content at the center. In addition to being an excellent medium, social networks therefore play a crucial role in changing the way brands communicate on the internet. Writing content directly on social networks and sharing quality content VIA social networks are the two new challenges for e-marketers. 2- What type of Content? The idea is to regularly publish information of various types. Indeed, multiple forms can be used to communicate: Texts, infographics, images, photos, videos… Do not hesitate to publish impactful, funny, original content in order to encourage Internet users to take action and share the content. Two types of very engaging content: Crowd-sourcing: Is a content marketing practice that involves asking fans for advice when a business has to make a choice. This technique has a double advantage for the brand: It flatters its customer by giving him the floor, which facilitates brand membership and loyalty. It allows the company to know what pleases its customer and therefore to adapt to his desires. Video: Is the content most likely to be shared, which will undoubtedly help your content go viral. Thus, video makes it possible to optimize the construction of its network and increase the reach on notoriety. In addition, video has an increasingly strong influence on natural referencing. Finally, video is the most attractive content, so it can be useful when you want to send a message to your target in a marketing e-mail and in your press relations for example. If you also want to increase your visibility, get closer to your target, make your brand credible and appeal to search engines, opt for a Content Marketing strategy. You can either set it up yourself, or use a web agency. It takes time, but the results are worth it.
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October 2020
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