Today, social networks are an essential part of the life of huge and small industries. Nevertheless of the sector of activity, the type of services or products you offer, it is essential to know how to manage your social networks or to call on a service provider to entrust them with this management. There are many companies which provides Digital Marketing Services with social media marketing services. They deliver a good boost to your business by using different strategies. But what does managing your social networks consist of? First, you have to define a community management strategy and then create attractive and relevant content. Then you have to define when and how to publish them. Managing your social networks also means curating in order to monitor the struggle to adjust and refine your content. HOW TO MANAGE YOUR SOCIAL NETWORKS: THE BASICS There are many possibilities are available to you to manage your social networks. Using social networks cannot be improvised. We are far from the vacation photo that we post to communicate with friends and family! You can train in community management, which in itself is possible but rather dangerous if you cannot devote the necessary time to it because managing your social networks will quickly turn out to be time consuming. Either you recruit a community manager, or you entrust the task. A dedicated project manager to manage your social networks is the best strategy to adopt. You then have to define an editorial strategy and a specific digital communication marketing strategy in line with your short and long term objectives. To manage your social networks effectively, you also need to determine which social media you are going to use. HOW TO MANAGE YOUR SOCIAL NETWORKS: DEFINE YOUR OBJECTIVES Your website is the basic foundation. Animating a community and the several social network pages with the single purpose of taking traffic to your site, attracting potential customers and setting up an actual inbound marketing strategy. But managing your social networks also means improving your appearance on the web, joining your community, managing your e-reputation and the status of the brand. Each goal deliver a budget. To manage your social networks, it is also very important to define it upstream of any strategy. A "social media" agency or a digital strategy consulting firm will be able to help you determine this, especially concerning paid advertising campaigns. These can indeed be very effective in improving your brand's presence, increasing your reputation, engaging the community, generating traffic on your site, and retaining your customers. HOW TO MANAGE YOUR SOCIAL NETWORKS: WHICH TO CHOOSE? Manage your social networks, yes but which ones? In order to answer this question, you will have to limit who you want to contact. Choose your target so as not to make mistakes and be sure of a good return on investment. There are of course the main social networks that we all know about. But depending on your activity there are dedicated media. Do not hesitate to seek and refer to a professional or your community manager to manage your social networks. Facebook has long stayed a so-called "family" social media. But organization have understood, especially with Facebook Ads, that it has become important to use it. Facebook Ads will allow you to appear on the news feed of exactly targeted Internet users. But don't think that managing your social networks through Facebook pages is about selling yourself. Internet users are not mistaken and are more and more informed. They don't want to read that you are selling the best! They want fun, sexy, good ideas! So use Facebook to offer something fun that will make you want to communicate to visit your site. Managing your social networks can also be done through an Instagram account. Instagram also allows paid advertising. It is a tool to manage the image. The more beautiful the photos and the more consistent your feed, the more followers your account will have and attract influences. It is also a tool where hashtags are king! It's not about putting just any hashtag! You have to look for them, find the most relevant ones that will attract the most people to your account. You can also organize very effective contests there. Managing your social networks through LinkedIn can be very relevant. It is the professional network par quality. Creating a professional B2B network related to your activity will have a direct impact on your brand image and on your social media strategy. MANAGE YOUR SOCIAL NETWORKS AND THE IMPORTANCE OF THE EDITORIAL LINE Best Social Media Marketing strategy to manage your social networks requires a very elaborate editorial line. Having several social accounts, animating your community, having a relevant content strategy, knowing how to schedule your posts at the right time, gain in natural referencing, create curation alerts, strengthen Internet user loyalty ... So many actions to define and implement in place from the start. Managing your social networks with a good digital web marketing strategy allows you to use networks with the best levers, to save time, to have a real and effective network presence. MANAGING YOUR SOCIAL NETWORKS: ADAPTING TO YOUR COMMUNITY In the end, managing your Social Networks well is above all adapting to your community and not the other way around. Developing your presence on social networks does not mean imposing your presence. Social media management should allow you to create a loyal community, having confidence in you and willing to promote yourself. When a post makes the buzz, it is because Internet users are sharing it! So share and make people want to share! Managing your social networks is a long-term job but worth working hard for effective results in the long term.
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October 2020
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