What is a website? What is it used for? For which target? Is it enough?
Let's see the basics: What is a website? We could believe that everyone knows what it is… But it is more difficult than what we believe and gives a hard time to “anti-web”! “A website, or simply a site, is a collection of web pages and resources linked and reachable by a web address. A site is hosted on a web server reachable via the global internet network or a local intranet. The collection of websites makes up the World Wide Web. To put it simply, it is an interface that is well referenced and well developed and can be seen by the whole world. It is important to know the web vocabulary, they constitute the good management of your site and to exchange more simply with your service provider or your web employee. There are many organizations which provide you Web Services for your business. Three types of Websites E-commerce: it is a site which aims to sell products and services with online payment management. Showcase: it is a site which aims to deliver information on the company and its worth, to communicate and to viewpoint. Institutional: these are government websites or other institutions. Before setting up your website it is important to know what your goal, to sell is. Communicate? Prospect? Inform? Prices may vary, indeed an e-commerce site is more costly than a showcase site because it requires many more features and power. The website is Essential in the Digital age Today who does not verify information on Google? Who does not verify the credibility of a company on search engines? Your company must be current on these engines because people trust them and if you are there then you are reliable, it is also chance to be seen by your customers and prospects. If you are not in the search results it is as if you do not occur! Even if it is only a page explaining your activity, it will have an inspiration on your notoriety. It means that you are there and that you are up against your competition. In the digital age, having a Website is not a luxury but the minimum essential! Do you really want to give free rein to your competition? And offer your potential customers without a fight? I don't think so. The website is a great tool that allows you to differentiate yourself and to set up different strategies: SEO, marketing, content, social networks elements that well mastered can be the keys to your success. A great way to Communicate - target, touch, sell! Mastering well, he can be a real asset for your business, he is the tireless super employee who works 24 hours a day for you. He prospects, he sells, and he builds loyalty on his own! It should not be neglected, it must be updated, the content must be worked on and the referencing must be thought out. First, it is essential to develop a responsive and design site, it must be easy to use for your customers. Your content must be custom-made to the target, nothing must be left to chance, think about the questions that your customers / prospects may ask themselves or the difficulties they may encounter. The website must make your client's life easier, it must bring something more, it is a service that you offer and in which you will invest. Once it is in place, it can be a real marketing tool by setting up campaigns such as white papers that allow you to collect leads, promote a product over a given period, and communicate on current events. The company, landing page, contests, convey an image… Create and control your own sphere of communication which will revolve around your site and derive benefits. It is certainly a heavy job which will require time and patience but which can pay big dividends!
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At a time when a large number of companies even mid-sized companies which providing Digital Marketing Services are still struggling to initiate their digital transition and to make good use of the digital and social universe. It is important to remember the need to 'be present on the internet today.
Via a site, a blog or social networks, the digital presence is a useful business card for the proper development of the company's activity. Not that a source of innovation, the digital presence has become capital in many respects when a study carried out by BPI France in 2017 denounced that 87% of managers of SMEs / ETIs did not display digital transformation as a strategic priority. For their business. Although the reasons for lack of time, training, skills and financial resources are called into question, it is important for managers to understand the challenges of the digital presence and the urgency of calling on professionals for them. Help and accompany them in this adventure. Let's identify the 8 advantages of a digital presence? 1 - Do not let yourself be overtaken by competitors This should be a strong motivation: your competitors are present online! At a time of strong competition, even if everyone has their place, the poorest housed will be the least well served. I will talk about SEO below, which is a very big advantage, especially for companies that have been online for a few years. The latter have a strike force that will have to catch up with time, hence the need to get started in 2019! Having a digital presence through a site, blog and / or social networks is like having a storefront, but on the web. The Internet has celebrated its 20th anniversary, it is high time for companies to fill their digital void. The digital presence is a lever and a tool that allow the company to develop and sustain. 2 - Getting up to date: 2019 ... the digital age and more According to Google, only 4 out of 10 companies are present on the Internet, around 45% of VSEs / SMEs do not have a website, which represents a considerable percentage. 3 - Be visible to all (local, national, international audience) The Internet offers an incredible source of prospects and potential customers. Thanks to digital, the company can be visible to everyone using different levers and channels. Whether with a local, national or international audience, visibility on the Internet allows the company to be more visible and therefore to increase its turnover. People search online for reviews, compare prices and stores, and read content offered by brands. Online shopping is growing and it would be a shame not to take advantage of this opportunity. 4 - Promoting Notoriety and brand image The Internet has changed the situation: now the strong point of brands is based on authenticity and transparency, in the face of informed and increasingly demanding consumers. A digital presence makes it possible to implement a digital corporate culture and disseminate its values, as well as the manager's vision. The digitization of the company or the brand helps to communicate better internally thanks to multiple tools. Using branded content specific to the company's identity, through educational and informative content, you develop good practices that promote your notoriety and your brand image. 5 - Make Products and Services Available at all times According to an Accenture study, 85% of companies include digital in their growth strategy… but only 26% have a budget specifically dedicated to digital transformation programs. According to a study "Statistics on e-commerce" conducted by Ad week, we learn that men spend 28% more than women, 8 out of 10 consumers make a purchase online if delivery is offered. It is necessary for companies to understand these figures and the challenges of a digital presence to promote their services and products. This certainly represents an investment. However, it would be a shame to do without it when the promotion of products and services is played out online. Unlike a store, products and services are available on the web at all times and this represents a major advantage. Knowing that online shopping has increased in recent years, and that this trend tends to grow, it is to shoot yourself in the foot not to seize this opportunity. 6 - Offer yourself better SEO SEO or search engine optimization is not something new anymore. It is obvious that the more you have a diligent presence online, the better you’re positioning will be. However, a few criteria are required: a good site architecture, optimized content, constant and regular publication, a Presence on Social Networks, and the purchase of advertisements. Consumer behavior has changed in recent years. This searches for information online. It is therefore essential to be present and well referenced, which represents a competitive advantage. To help you, it is advisable to call on professionals at each stage of your company's development in its digital transition. 7 - Improve the Customer Relationship The benefits of an online presence are considerable and many companies have already oriented their customer service strategy online, using catboats or online messaging. These tools make it possible to improve the relationship and the customer service and they offer a considerable advantage for the companies and the brands using it in this direction. It is a real lever for an enriched customer experience. The digital presence gives you the opportunity to engage in instant discussions with your community. You can benefit from unhappy customers by listening to them and reacting to their request immediately. Being present on the internet or social networks transforms the customer experience to your advantage. As customers are more and more cultured and demanding, they are therefore asking for cutting-edge customer service. Let us not forget that online or not, customer relations is a critical service for the good development of the company. Developing a real online customer service policy allows you to reinforce your brand image! 8 - Reduce Communication and Marketing costs Although it is possible to conduct advertising campaigns on the internet the costs are much lower compared to a purchase of advertising insert in a magazine or even advertising. '' A television spot Traditional marketing and advertising comes at a cost. A digital presence reduces these budgetary costs. Although the more money you put on the table, the more widely your name gets, it is still possible to do well for less. This requires, among other things, content optimization but also content that is relevant, catchy and adapted to a specific target and audience. Besides buying advertising, inbound marketing or the art and the way of naturally attracting Internet users to your distribution channels will be useful to you. Inbound marketing is free, as is SEO. Still, running an online advertising campaign is cheaper for businesses than in a traditional format. |
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October 2020
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