What is a website? What is it used for? For which target? Is it enough?
Let's see the basics: What is a website? We could believe that everyone knows what it is… But it is more difficult than what we believe and gives a hard time to “anti-web”! “A website, or simply a site, is a collection of web pages and resources linked and reachable by a web address. A site is hosted on a web server reachable via the global internet network or a local intranet. The collection of websites makes up the World Wide Web. To put it simply, it is an interface that is well referenced and well developed and can be seen by the whole world. It is important to know the web vocabulary, they constitute the good management of your site and to exchange more simply with your service provider or your web employee. There are many organizations which provide you Web Services for your business. Three types of Websites E-commerce: it is a site which aims to sell products and services with online payment management. Showcase: it is a site which aims to deliver information on the company and its worth, to communicate and to viewpoint. Institutional: these are government websites or other institutions. Before setting up your website it is important to know what your goal, to sell is. Communicate? Prospect? Inform? Prices may vary, indeed an e-commerce site is more costly than a showcase site because it requires many more features and power. The website is Essential in the Digital age Today who does not verify information on Google? Who does not verify the credibility of a company on search engines? Your company must be current on these engines because people trust them and if you are there then you are reliable, it is also chance to be seen by your customers and prospects. If you are not in the search results it is as if you do not occur! Even if it is only a page explaining your activity, it will have an inspiration on your notoriety. It means that you are there and that you are up against your competition. In the digital age, having a Website is not a luxury but the minimum essential! Do you really want to give free rein to your competition? And offer your potential customers without a fight? I don't think so. The website is a great tool that allows you to differentiate yourself and to set up different strategies: SEO, marketing, content, social networks elements that well mastered can be the keys to your success. A great way to Communicate - target, touch, sell! Mastering well, he can be a real asset for your business, he is the tireless super employee who works 24 hours a day for you. He prospects, he sells, and he builds loyalty on his own! It should not be neglected, it must be updated, the content must be worked on and the referencing must be thought out. First, it is essential to develop a responsive and design site, it must be easy to use for your customers. Your content must be custom-made to the target, nothing must be left to chance, think about the questions that your customers / prospects may ask themselves or the difficulties they may encounter. The website must make your client's life easier, it must bring something more, it is a service that you offer and in which you will invest. Once it is in place, it can be a real marketing tool by setting up campaigns such as white papers that allow you to collect leads, promote a product over a given period, and communicate on current events. The company, landing page, contests, convey an image… Create and control your own sphere of communication which will revolve around your site and derive benefits. It is certainly a heavy job which will require time and patience but which can pay big dividends!
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October 2020
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