1.Increase the Visibility of your Business Your views and customers query Google several times a day. So, you have to realize that every page on your website is a possible way to make your business stand out. Every organization which provide Digital Marketing Services much focus on content marketing. Well, that's the principle of Content Marketing too. Each content is a further web page. It will also bring some visibility to your business website. It is mathematical. If each page attracts an average of 10 visits per month, the traffic generated by 200 pages is 2000 visits per month. That's so many potential prospects every month! Obviously, it depends on how they are ranked by the search engines. This is where Natural Referencing comes into play. Don’t panic, just by following the instructions of the Yoast extension, you are surely already doing better than your competitors. 2. Improve the Natural Referencing of your Company's Website It is mainly the way to target more keywords. Indeed, each content can be designed for a given problem and therefore for a key phrase. Let's take an example. Say you are a family lawyer specializing in divorce. With a simple 5 page website, you have too few pages to describe your expertise. Add a blog and you will be able to publish all the articles you want:
3. Increase time Spent on your Business Website The more content you publish, the more your site positions itself as a reliable resource. You will also be able to link all these contents together. Internet users will move from page to page. And naturally, your visitors will spend extra time on your site. And if someone stays on your business website for a long time, they're going to feel good about you. Not to mention that the time of occurrence on your website shows Google that you publish interesting content for your target. As a result, it will raise your content in its ranking. 4. Show your Proficiency Re-read the previous questions on my example on divorce. Each title of this content is a showcase of your expertise. It's the equivalent of a doctor's white coat and stethoscope. This naturally shows your knowledge. And if your content “speaks” well to the Internet user, he will immediately trust you and he will be more inclined to contact you. Obviously, it seems to work well in my example above with avocados. But it's easy to find that it works the same regardless of your type of business for both individuals and businesses. And if you're worried about not having ideas for writing your content, simply put yourself in your customers' shoes. Imagine that you are a real estate agent, publish content on:
5. Prove your Company's Mission It's extremely easy to say that you want to help people solve this problem. But how many times have you really done it? How do you go about it? Your content is also evidence that brings your company's mission to life. All the quality information you publish is a real asset to show your customers how you actually go about solving their problem. 6. Have Freshly Published Content Your readers will naturally favor recent information. That's why posting up-to-date content regularly comes across as a sign of good health for your business. In addition, among the 200 criteria used by Google's algorithm for classifying search results, the “freshness” of the content is taken into account. For example, between 2 equivalent content, yours published yesterday and that of one of your competitors published 6 months ago, Google tends to give more weight to yours. That's why posting web content on a regular blog helps your business stand out from the crowd with recent content. 7. Generate more Leads Of course, generating leads is one of the many benefits of Content Marketing. Businesses that regularly publish web content generate up to 67% more leads than those that don't, according to Hubspot. It's easy to see why. Quite simply because there is more content online. And that it is your prospects who contact you, because they are already convinced by the contents of your publications. This is the basic principle of Inbound Marketing. 8. Feed your Social Networks and your Newsletter With quality content published regularly, it is easy to share it on LinkedIn, Twitter, and Facebook... All your profiles on these different platforms will be constantly updated, which will further strengthen your credibility. Indeed, nothing is worse than having an empty LinkedIn Company Page. I use Meet Edgar for this. I give him a publication schedule on Social Networks and he will automatically take care of what is necessary at the times that I have indicated to him. In the same way, your content can feed your newsletter. This is what I do for our Friday newsletter which is automatically generated by Mail chimp. 9. Control your Costs Publishing content on the web increases the visibility of your business website while improving its ranking in search engines. Unlike specific SEO action or online advertising campaigns, web content comes at a low cost. And if you write your own articles, it only takes a bit of your time. You can also hire a freelance copywriter for a very affordable rate. Unlike advertising campaigns which no longer take effect as soon as you stop investing, your articles attract leads even if you temporarily stop publishing. 10. Help your Salespeople Your content on the Web will also facilitate the work of your salespeople.
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Setting up a digital marketing strategy amounts to carrying out a series of digital actions allowing you to get closer to the objectives of your action plan. This means that it is necessary to have defined clear and determined objectives upstream. But what are the different goals that a marketing director may want to achieve through digital? He get Digital Marketing Services from a good organization to boost his business. 1: Increase Awareness This is obviously the first objective that comes first! The primary goal of a digital marketing strategy, and ultimately essential in all the other objectives, is to improve the reputation of your company. In the case of a digital strategy and to make yourself known, you must arrange actions that allow greater visibility of your brand on the internet. Are then possible: All types of online advertising i-The display (internet banner) ii-Buying keywords on Google Ads iii-Advertising on Facebook (and Instagram), YouTube (which also belongs to Google) or LinkedIn. The Creation of Content for informational Purposes to 80% of prospects say they seek information before buying a product or service. It is therefore in your best interest to create web content to answer the questions it might ask. By searching for information on a product or service on the Internet, the Internet user will be able to find dozens, even hundreds of answers in the form of blog articles, videos, info graphics or images. It is therefore in your best interest to be visible on a majority of requests in your sector of activity: it may be a bit early to talk about e-reputation, but the fact that your content is often visible will give you this expert guarantee. In your field, and increase your notoriety. A Presence built on Social Networks By animating your communities of fans, or subscribers on your Social Networks, you build a strong relationship with them. An active community is a rapidly growing community, an active community that will allow you to increase engagement with your publications, and their visibility with your fans' relatives. All the different actions that you will put in place will allow you to increase the traffic on your different pages of your website, your blog, your e-commerce site. This growing and constant flow will not only allow you to inform your prospects about your business, your services and generate new customers, but it will also allow you to be better referenced by Google and other search engines. Be careful though, the Internet is powerful, but not magical either. Your SEO will only be effective if you follow certain best practices when writing and uploading your content. Increasing your online visibility is a first step towards increasing your notoriety, but being visible is not everything: after attracting interested prospects, you have to capture them, sell them the product or service for which they came to you. See first, and make them want to come back, recommend you. 2: Increase Turnover Even if it is important for a company to enjoy a strong notoriety, if this does not translate into an increase in sales … what is the point?! How then to increase your turnover thanks to digital and the notoriety that you have been able to acquire? As a first step, and as seen previously, by attracting qualified traffic to your website thanks to the content found on Google , social networks or in other websites. By logically activating Emailing to attract already identified Internet users: Since you have obtained their email legally and in accordance with the GDPR, it is a safe bet that your prospects will be interested in what you have to offer, no? Then, by converting your website traffic into leads. There is no point in owning a superb online site if you don't offer contact points: contact forms, catboats, and callback requests. You've spent hundreds or even thousands of dollars to attract the barge, don't let them go. It is often here that the shoe pinches ... this part is indeed often neglected in the companies that we meet. A lot of investment is made in online advertising to attract, but very little to convert, to buy and to delight, to keep coming back. Attracting prospects to your homepage or your Facebook page can sometimes prove to be deceptive: If a prospect does a specific search, they expect to find the content that the ad highlights, but unfortunately this is not always the case. If within seconds he hasn't found what he is looking for, he will continue his research and likely buy from your competitor. When a prospect fills out an online form, they expect to be called back quickly, if not immediately. If you take more than 48 hours you will have already lost it. Your digital efforts don't have to stop the moment our friendly prospect arrives on your site. Engage in conversation, take an interest in their issues. The Inbound Marketing methodology is perfect for this goal and finally gives real meaning to all your digital efforts. Curious? You might find the answer in our checklist! 3: Boost Loyalty Acquiring a new customer is more expensive than retaining them, and yet the marketing budget of the majority of companies is intended to win new customers, leaving, when they exist, a few euros for "the loyalty". I point out this because I see it very often: building customer loyalty does not only amount to overwhelming them with emails to make them buy again, to make this hard-won relationship profitable at all costs and quickly. To Retain your Current Customers, Digital offers you Several Avenues: Write content dedicated to your customers. Take care of your customers, make them feel privileged create specific / exclusive offers to receive by emailing or messaging via marketing automation scenarios Digital is a fabulous lever for improving customer relations. By offering services, experiences or solutions to their problems, you will acquire your credentials in this area with your customers. How? 'Or' What? There is a whole range of actions that you can implement: A dedicated after-sales service on social networks, to deal with any complaints you may have on Facebook including messenger or Twitter. A website that intelligently adapts to its visitor through content. Personalized and contextualized emailing’s according to marketing automation scenarios Give your Customers the Opportunity to rate their Experience A satisfied customer is a customer who recommends you, and a recommended customer is more likely to buy, faster, and more often. Turn your customers into ambassadors of your brand, you have everything to gain! As you can see, the objectives of a digital marketing strategy are exactly in line with your marketing strategy. Digital should not be decor related from your marketing ambitions, on the contrary, it should magnify them! Do you want to implement your digital marketing strategy? Do not hesitate to consult our page dedicated to Inbound Marketing, or to download our guide for free: Today, social networks are an essential part of the life of huge and small industries. Nevertheless of the sector of activity, the type of services or products you offer, it is essential to know how to manage your social networks or to call on a service provider to entrust them with this management. There are many companies which provides Digital Marketing Services with social media marketing services. They deliver a good boost to your business by using different strategies. But what does managing your social networks consist of? First, you have to define a community management strategy and then create attractive and relevant content. Then you have to define when and how to publish them. Managing your social networks also means curating in order to monitor the struggle to adjust and refine your content. HOW TO MANAGE YOUR SOCIAL NETWORKS: THE BASICS There are many possibilities are available to you to manage your social networks. Using social networks cannot be improvised. We are far from the vacation photo that we post to communicate with friends and family! You can train in community management, which in itself is possible but rather dangerous if you cannot devote the necessary time to it because managing your social networks will quickly turn out to be time consuming. Either you recruit a community manager, or you entrust the task. A dedicated project manager to manage your social networks is the best strategy to adopt. You then have to define an editorial strategy and a specific digital communication marketing strategy in line with your short and long term objectives. To manage your social networks effectively, you also need to determine which social media you are going to use. HOW TO MANAGE YOUR SOCIAL NETWORKS: DEFINE YOUR OBJECTIVES Your website is the basic foundation. Animating a community and the several social network pages with the single purpose of taking traffic to your site, attracting potential customers and setting up an actual inbound marketing strategy. But managing your social networks also means improving your appearance on the web, joining your community, managing your e-reputation and the status of the brand. Each goal deliver a budget. To manage your social networks, it is also very important to define it upstream of any strategy. A "social media" agency or a digital strategy consulting firm will be able to help you determine this, especially concerning paid advertising campaigns. These can indeed be very effective in improving your brand's presence, increasing your reputation, engaging the community, generating traffic on your site, and retaining your customers. HOW TO MANAGE YOUR SOCIAL NETWORKS: WHICH TO CHOOSE? Manage your social networks, yes but which ones? In order to answer this question, you will have to limit who you want to contact. Choose your target so as not to make mistakes and be sure of a good return on investment. There are of course the main social networks that we all know about. But depending on your activity there are dedicated media. Do not hesitate to seek and refer to a professional or your community manager to manage your social networks. Facebook has long stayed a so-called "family" social media. But organization have understood, especially with Facebook Ads, that it has become important to use it. Facebook Ads will allow you to appear on the news feed of exactly targeted Internet users. But don't think that managing your social networks through Facebook pages is about selling yourself. Internet users are not mistaken and are more and more informed. They don't want to read that you are selling the best! They want fun, sexy, good ideas! So use Facebook to offer something fun that will make you want to communicate to visit your site. Managing your social networks can also be done through an Instagram account. Instagram also allows paid advertising. It is a tool to manage the image. The more beautiful the photos and the more consistent your feed, the more followers your account will have and attract influences. It is also a tool where hashtags are king! It's not about putting just any hashtag! You have to look for them, find the most relevant ones that will attract the most people to your account. You can also organize very effective contests there. Managing your social networks through LinkedIn can be very relevant. It is the professional network par quality. Creating a professional B2B network related to your activity will have a direct impact on your brand image and on your social media strategy. MANAGE YOUR SOCIAL NETWORKS AND THE IMPORTANCE OF THE EDITORIAL LINE Best Social Media Marketing strategy to manage your social networks requires a very elaborate editorial line. Having several social accounts, animating your community, having a relevant content strategy, knowing how to schedule your posts at the right time, gain in natural referencing, create curation alerts, strengthen Internet user loyalty ... So many actions to define and implement in place from the start. Managing your social networks with a good digital web marketing strategy allows you to use networks with the best levers, to save time, to have a real and effective network presence. MANAGING YOUR SOCIAL NETWORKS: ADAPTING TO YOUR COMMUNITY In the end, managing your Social Networks well is above all adapting to your community and not the other way around. Developing your presence on social networks does not mean imposing your presence. Social media management should allow you to create a loyal community, having confidence in you and willing to promote yourself. When a post makes the buzz, it is because Internet users are sharing it! So share and make people want to share! Managing your social networks is a long-term job but worth working hard for effective results in the long term. Optimizing your referencing will improve the visibility of a site overall. But what other benefits can you get from it? Is it so important? Why?
Here are top 5 reasons that will inform you and give you the necessary arguments to get started. Nevertheless of your industry or the size of your business, you will discover why natural referencing will allow you to climb the ladder of your development. If you are already convinced of the value of SEO, ask for a diagnosis. SEO play an important role in digital marketing services. 1- SEO Builds Faith and Reliability The goal of any experienced SEO is to establish strong links between a site with a beautiful design, an exceptional user experience and natural SEO that easily charms potential customers. Google calculates many things to judge the authority of a site. This authority is recognized in particular by:
Identifying the authority of a company takes time, tolerance and assurance. Speaking of engagement, don't hesitate to communicate on the web, outside of your site. This will speed up the successful application of your SEO. 2 - Your Main Source of Traffic: Google Searches Organic traffic is an important part of a website's performance. It's an essential part of the conversion funnel that leads a simple visitor to become a customer. Web marketing experts know this, and perhaps you too, Google now has more than 95% of the search market share. Yahoo, Bing or Baidu are practically non-existent. That's not to say that all of these search engines should be ignored. It's just that one should mainly attention on the Google algorithm to achieve SEO optimization. Besides the classic Google search, we must not forget YouTube, the second most visited site in the world. And let's not forget the most popular email provider, Gmail. These 2 tools belong to Google. I don't know about you, but usually when I go online I go to the Google home page first. Every day, I ask him questions. Getting a good Google SEO is getting more trust in your brand. 3- A good web References also means a better user Experience Everyone wants to get the best possible positioning. But did you know that a good experience for your visitors plays a role in achieving this goal? Google can differentiate the positive from the negative. Visitors know what they are looking for. If they don't get it, there will quickly be a problem. And your site's performance will suffer. ? With Google Voice, we turn to the ' Response Engine ' model. Even on a good old desktop, when looking for information, Google tends to display the answer directly in its first results (SERP). Its objective is to offer the best information to the user, asking him as little effort as possible. A website SEO must take into account the user experience which must be positive. This will be very beneficial for your position on Google, but also for your brand image. Moreover, SEO is now evolving towards (Search Experience Optimization). The goal is to put people at the center of your concerns. 4- Local Seo Translate into Engagement Traffic and Conversions With the increasing use of smartphones, local SEO has become important for the success of SMEs. Local natural referencing aims to optimize your digital presence in a specific location including district, city, and region. The goal is for people near you to find you easily and quickly take action on your behalf. Professional SEOs do this by inserting estimates from local clients, local partners, and most importantly, getting links from sites located in your area. They might come to your store. It is also interesting to improve its visibility on social networks (SMO), by indicating your geographical address. And above all, to properly complete your Google My Business listing. This will display your site to the right of natural results, with photos and a location of your business. Sites like Yelp or Trip Advisor are useful to further strengthen your local SEO. 5- Impact of Seo on the Sale Sequence Today, whether it is before going to a store or before making an online purchase, we do research on the web. This is also one of the great interests of the internet. So there is no doubt that a good position on Google will have a positive impact on the sales cycle. Imagine, you did a search and were able to view services offered by different companies. A person is looking for "How to get the measurement of my property". If she comes across the site of a surveyor who answers precisely this question, would she not then tend to call upon his services? A company and a brand must be visible where its activity is researched. Local referencing also goes in this direction. . Digital marketing has become increasingly important in recent years. Indeed, companies seek to get closer to customers through the Internet in order to stand out against the competition. Thus, the development of digital marketing is at its peak and 5 trends are to be known about this technique. A good company which provides best Digital Marketing Services. Social Media: A Great Digital Marketing Tool First of all, social networks are a great way to establish conversations with customers in order to promote your products. Ensuring quality service is a huge asset in digital marketing. This service can be expressed by being attentive to its consumers, providing them with all the information they are looking for and meeting their needs. On the other hand, through social networks, it is important to observe users' posts in order to know what they are looking for and what they want to avoid. Likewise, keeping an eye on competitors can be beneficial since it helps to realize what type of content attracts potential customers and what type does not. Ultimately, what works the most in digital marketing is to bring special attention and individualized listening to each customer. Indeed, this attitude gives the latter directly in confidence, he feels that his expectations as well as his feelings are taken into account and the interest for what the company puts forward increases more and more. To do this, do not hesitate to answer questions and post content on interesting topics? Using Search Engine Optimization (SEO) You should know that Search Engine Optimization (SEO) refers to the optimization of the positioning of a website in search results. Its goal is to improve the quality and more particularly the visibility of web pages in search engines. This tool is therefore very beneficial in digital marketing and can act very quickly in favor of companies. SEO also helps ensure understanding of user behavior. This optimization is also necessary because of the fact that the search engines very frequently undergo updates, leading to changes in algorithms to which companies must adapt. In addition, to ensure optimal digital marketing, adjusting videos more precisely for SEO is recommended. Videos are actually more effective because they attract more users than links or textual posts. In order to ensure optimal quality for each video, it is recommended to include the keywords in the title, description and link of the video. Thus, SEO is a great tool in digital marketing, especially by using it for its videos. Integrate Re-marketing into Digital Marketing While companies are increasingly using digital marketing, they are also increasingly using geomarketing. This function effectively allows them to get even closer to their consumers through location. More specifically, it is about sending targeted and personalized notifications to users. Geomarketing then allows companies to serve advertisements in specific geographic regions. This new technology is therefore advantageous for increasing the company's digital presence and therefore its visibility. Personalize E-mails It is certain that personalization attracts and interests consumers a lot. Because of this, including personalization in emails can be of real benefit to the business. A personalized email can actually help build customer confidence and encourage loyalty to the company. Some tips to ensure quality personalization of emails should nevertheless be known:
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