1.Increase the Visibility of your Business Your views and customers query Google several times a day. So, you have to realize that every page on your website is a possible way to make your business stand out. Every organization which provide Digital Marketing Services much focus on content marketing. Well, that's the principle of Content Marketing too. Each content is a further web page. It will also bring some visibility to your business website. It is mathematical. If each page attracts an average of 10 visits per month, the traffic generated by 200 pages is 2000 visits per month. That's so many potential prospects every month! Obviously, it depends on how they are ranked by the search engines. This is where Natural Referencing comes into play. Don’t panic, just by following the instructions of the Yoast extension, you are surely already doing better than your competitors. 2. Improve the Natural Referencing of your Company's Website It is mainly the way to target more keywords. Indeed, each content can be designed for a given problem and therefore for a key phrase. Let's take an example. Say you are a family lawyer specializing in divorce. With a simple 5 page website, you have too few pages to describe your expertise. Add a blog and you will be able to publish all the articles you want:
3. Increase time Spent on your Business Website The more content you publish, the more your site positions itself as a reliable resource. You will also be able to link all these contents together. Internet users will move from page to page. And naturally, your visitors will spend extra time on your site. And if someone stays on your business website for a long time, they're going to feel good about you. Not to mention that the time of occurrence on your website shows Google that you publish interesting content for your target. As a result, it will raise your content in its ranking. 4. Show your Proficiency Re-read the previous questions on my example on divorce. Each title of this content is a showcase of your expertise. It's the equivalent of a doctor's white coat and stethoscope. This naturally shows your knowledge. And if your content “speaks” well to the Internet user, he will immediately trust you and he will be more inclined to contact you. Obviously, it seems to work well in my example above with avocados. But it's easy to find that it works the same regardless of your type of business for both individuals and businesses. And if you're worried about not having ideas for writing your content, simply put yourself in your customers' shoes. Imagine that you are a real estate agent, publish content on:
5. Prove your Company's Mission It's extremely easy to say that you want to help people solve this problem. But how many times have you really done it? How do you go about it? Your content is also evidence that brings your company's mission to life. All the quality information you publish is a real asset to show your customers how you actually go about solving their problem. 6. Have Freshly Published Content Your readers will naturally favor recent information. That's why posting up-to-date content regularly comes across as a sign of good health for your business. In addition, among the 200 criteria used by Google's algorithm for classifying search results, the “freshness” of the content is taken into account. For example, between 2 equivalent content, yours published yesterday and that of one of your competitors published 6 months ago, Google tends to give more weight to yours. That's why posting web content on a regular blog helps your business stand out from the crowd with recent content. 7. Generate more Leads Of course, generating leads is one of the many benefits of Content Marketing. Businesses that regularly publish web content generate up to 67% more leads than those that don't, according to Hubspot. It's easy to see why. Quite simply because there is more content online. And that it is your prospects who contact you, because they are already convinced by the contents of your publications. This is the basic principle of Inbound Marketing. 8. Feed your Social Networks and your Newsletter With quality content published regularly, it is easy to share it on LinkedIn, Twitter, and Facebook... All your profiles on these different platforms will be constantly updated, which will further strengthen your credibility. Indeed, nothing is worse than having an empty LinkedIn Company Page. I use Meet Edgar for this. I give him a publication schedule on Social Networks and he will automatically take care of what is necessary at the times that I have indicated to him. In the same way, your content can feed your newsletter. This is what I do for our Friday newsletter which is automatically generated by Mail chimp. 9. Control your Costs Publishing content on the web increases the visibility of your business website while improving its ranking in search engines. Unlike specific SEO action or online advertising campaigns, web content comes at a low cost. And if you write your own articles, it only takes a bit of your time. You can also hire a freelance copywriter for a very affordable rate. Unlike advertising campaigns which no longer take effect as soon as you stop investing, your articles attract leads even if you temporarily stop publishing. 10. Help your Salespeople Your content on the Web will also facilitate the work of your salespeople.
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