Setting up a digital marketing strategy amounts to carrying out a series of digital actions allowing you to get closer to the objectives of your action plan. This means that it is necessary to have defined clear and determined objectives upstream. But what are the different goals that a marketing director may want to achieve through digital? He get Digital Marketing Services from a good organization to boost his business. 1: Increase Awareness This is obviously the first objective that comes first! The primary goal of a digital marketing strategy, and ultimately essential in all the other objectives, is to improve the reputation of your company. In the case of a digital strategy and to make yourself known, you must arrange actions that allow greater visibility of your brand on the internet. Are then possible: All types of online advertising i-The display (internet banner) ii-Buying keywords on Google Ads iii-Advertising on Facebook (and Instagram), YouTube (which also belongs to Google) or LinkedIn. The Creation of Content for informational Purposes to 80% of prospects say they seek information before buying a product or service. It is therefore in your best interest to create web content to answer the questions it might ask. By searching for information on a product or service on the Internet, the Internet user will be able to find dozens, even hundreds of answers in the form of blog articles, videos, info graphics or images. It is therefore in your best interest to be visible on a majority of requests in your sector of activity: it may be a bit early to talk about e-reputation, but the fact that your content is often visible will give you this expert guarantee. In your field, and increase your notoriety. A Presence built on Social Networks By animating your communities of fans, or subscribers on your Social Networks, you build a strong relationship with them. An active community is a rapidly growing community, an active community that will allow you to increase engagement with your publications, and their visibility with your fans' relatives. All the different actions that you will put in place will allow you to increase the traffic on your different pages of your website, your blog, your e-commerce site. This growing and constant flow will not only allow you to inform your prospects about your business, your services and generate new customers, but it will also allow you to be better referenced by Google and other search engines. Be careful though, the Internet is powerful, but not magical either. Your SEO will only be effective if you follow certain best practices when writing and uploading your content. Increasing your online visibility is a first step towards increasing your notoriety, but being visible is not everything: after attracting interested prospects, you have to capture them, sell them the product or service for which they came to you. See first, and make them want to come back, recommend you. 2: Increase Turnover Even if it is important for a company to enjoy a strong notoriety, if this does not translate into an increase in sales … what is the point?! How then to increase your turnover thanks to digital and the notoriety that you have been able to acquire? As a first step, and as seen previously, by attracting qualified traffic to your website thanks to the content found on Google , social networks or in other websites. By logically activating Emailing to attract already identified Internet users: Since you have obtained their email legally and in accordance with the GDPR, it is a safe bet that your prospects will be interested in what you have to offer, no? Then, by converting your website traffic into leads. There is no point in owning a superb online site if you don't offer contact points: contact forms, catboats, and callback requests. You've spent hundreds or even thousands of dollars to attract the barge, don't let them go. It is often here that the shoe pinches ... this part is indeed often neglected in the companies that we meet. A lot of investment is made in online advertising to attract, but very little to convert, to buy and to delight, to keep coming back. Attracting prospects to your homepage or your Facebook page can sometimes prove to be deceptive: If a prospect does a specific search, they expect to find the content that the ad highlights, but unfortunately this is not always the case. If within seconds he hasn't found what he is looking for, he will continue his research and likely buy from your competitor. When a prospect fills out an online form, they expect to be called back quickly, if not immediately. If you take more than 48 hours you will have already lost it. Your digital efforts don't have to stop the moment our friendly prospect arrives on your site. Engage in conversation, take an interest in their issues. The Inbound Marketing methodology is perfect for this goal and finally gives real meaning to all your digital efforts. Curious? You might find the answer in our checklist! 3: Boost Loyalty Acquiring a new customer is more expensive than retaining them, and yet the marketing budget of the majority of companies is intended to win new customers, leaving, when they exist, a few euros for "the loyalty". I point out this because I see it very often: building customer loyalty does not only amount to overwhelming them with emails to make them buy again, to make this hard-won relationship profitable at all costs and quickly. To Retain your Current Customers, Digital offers you Several Avenues: Write content dedicated to your customers. Take care of your customers, make them feel privileged create specific / exclusive offers to receive by emailing or messaging via marketing automation scenarios Digital is a fabulous lever for improving customer relations. By offering services, experiences or solutions to their problems, you will acquire your credentials in this area with your customers. How? 'Or' What? There is a whole range of actions that you can implement: A dedicated after-sales service on social networks, to deal with any complaints you may have on Facebook including messenger or Twitter. A website that intelligently adapts to its visitor through content. Personalized and contextualized emailing’s according to marketing automation scenarios Give your Customers the Opportunity to rate their Experience A satisfied customer is a customer who recommends you, and a recommended customer is more likely to buy, faster, and more often. Turn your customers into ambassadors of your brand, you have everything to gain! As you can see, the objectives of a digital marketing strategy are exactly in line with your marketing strategy. Digital should not be decor related from your marketing ambitions, on the contrary, it should magnify them! Do you want to implement your digital marketing strategy? Do not hesitate to consult our page dedicated to Inbound Marketing, or to download our guide for free:
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