Environment has been changed. Any organization must be able in this advanced digital world to adapt, understand, quickly grab innovation opportunities and be visionary. Organization and headhunters are looking for profiles with a strong “Digital” experience. Since then, digital marketing has taken an increasingly important place in the company. All the organizations which deliver digital marketing services in the in world. They make their profile eye catchy and modern. This article straight forward explains the role of digital marketing in modern businesses. Digital Marketing I clearly define digital marketing as the efficient and actual conversion of your added value through digital channels. Why is this so important? Nowadays, transfer to digital transformation is becoming more and more necessary, even vital for a company. Digital Marketing makes it possible to: Have a large-scale market With digital, it is possible to reach as many people as possible in a minimum of time. You will be able to capture the attention of several people, sell your products across borders without moving, 24/7. Lower the costs Buying a website costs less than setting up a physical store; cheaper than and advertising campaign, a well-constructed social media strategy can be just as profitable. Best meet the Expectations of customers and Prospects The information acquired on consumers helps you to tailor the offer and to offer a custom-made product or service that meets their needs; Consumer Faithfulness Digital marketing allows direct interaction with the customer; each post, like, share, private message used by Internet users is a communication channel. Digital marketing promotes customer loyalty and satisfaction through a lasting and quality relationship; Advancement of your brand image Your presence on digital networks will have a best positive impact on social networks. Showing your customers that you have mastered new media will testify to your modernization. Moreover, when a company is not present on the internet, it seems apprehensive to us. Why this popularity? It is important to note that the importance and flexibility of digital marketing has allowed it to experience rapid growth and gain wider acceptance in the modern business world. In fact, behavior has changed: in developed countries, 90% of individuals are connected. The time dedicated to the various media is progressively decreasing. The rest of the time will be consumed on the Internet, and half of the Internet time will be spent on mobile. However, this last figure remains constantly increasing. Chances offered by Digital Marketing It's important to have a clearer view of the real benefits of digital marketing in order to understand its value in simpler language. It will be easier for you to reach your customers or targeted customers better and faster using digital marketing channels; With the reduction of investment in marketing, you will have the opportunity to invest your time and money in other important areas of business; A generation capacity leads to digital media marketing even better. Indeed, there are several ways to acquire leads through digital channels. The concept boils down to generating on-line traffic and then channeling this traffic to optimized landing pages with the aim of producing an action. Digital marketing services delivers a lot of big data that companies will have to use to better know their customers and better communicate with them. We are entering the era of Big Data and this information must be attached to improve the customer experience by controlling advertising pressure and the quality of advertising messages through personalization. The challenge is to personalize their communications to the extreme in order to improve the relationship with their customers. If your business follows this strategy, your customers will experience a real story with your brand. This strategy will allow you to stay in touch with customers, answer their questions or comments, and provide after-sales services. Thus, satisfied customers will help attract new customers.
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October 2020
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