What is a website? What is it used for? For which target? Is it enough?
Let's see the basics: What is a website? We could believe that everyone knows what it is… But it is more difficult than what we believe and gives a hard time to “anti-web”! “A website, or simply a site, is a collection of web pages and resources linked and reachable by a web address. A site is hosted on a web server reachable via the global internet network or a local intranet. The collection of websites makes up the World Wide Web. To put it simply, it is an interface that is well referenced and well developed and can be seen by the whole world. It is important to know the web vocabulary, they constitute the good management of your site and to exchange more simply with your service provider or your web employee. There are many organizations which provide you Web Services for your business. Three types of Websites E-commerce: it is a site which aims to sell products and services with online payment management. Showcase: it is a site which aims to deliver information on the company and its worth, to communicate and to viewpoint. Institutional: these are government websites or other institutions. Before setting up your website it is important to know what your goal, to sell is. Communicate? Prospect? Inform? Prices may vary, indeed an e-commerce site is more costly than a showcase site because it requires many more features and power. The website is Essential in the Digital age Today who does not verify information on Google? Who does not verify the credibility of a company on search engines? Your company must be current on these engines because people trust them and if you are there then you are reliable, it is also chance to be seen by your customers and prospects. If you are not in the search results it is as if you do not occur! Even if it is only a page explaining your activity, it will have an inspiration on your notoriety. It means that you are there and that you are up against your competition. In the digital age, having a Website is not a luxury but the minimum essential! Do you really want to give free rein to your competition? And offer your potential customers without a fight? I don't think so. The website is a great tool that allows you to differentiate yourself and to set up different strategies: SEO, marketing, content, social networks elements that well mastered can be the keys to your success. A great way to Communicate - target, touch, sell! Mastering well, he can be a real asset for your business, he is the tireless super employee who works 24 hours a day for you. He prospects, he sells, and he builds loyalty on his own! It should not be neglected, it must be updated, the content must be worked on and the referencing must be thought out. First, it is essential to develop a responsive and design site, it must be easy to use for your customers. Your content must be custom-made to the target, nothing must be left to chance, think about the questions that your customers / prospects may ask themselves or the difficulties they may encounter. The website must make your client's life easier, it must bring something more, it is a service that you offer and in which you will invest. Once it is in place, it can be a real marketing tool by setting up campaigns such as white papers that allow you to collect leads, promote a product over a given period, and communicate on current events. The company, landing page, contests, convey an image… Create and control your own sphere of communication which will revolve around your site and derive benefits. It is certainly a heavy job which will require time and patience but which can pay big dividends!
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At a time when a large number of companies even mid-sized companies which providing Digital Marketing Services are still struggling to initiate their digital transition and to make good use of the digital and social universe. It is important to remember the need to 'be present on the internet today.
Via a site, a blog or social networks, the digital presence is a useful business card for the proper development of the company's activity. Not that a source of innovation, the digital presence has become capital in many respects when a study carried out by BPI France in 2017 denounced that 87% of managers of SMEs / ETIs did not display digital transformation as a strategic priority. For their business. Although the reasons for lack of time, training, skills and financial resources are called into question, it is important for managers to understand the challenges of the digital presence and the urgency of calling on professionals for them. Help and accompany them in this adventure. Let's identify the 8 advantages of a digital presence? 1 - Do not let yourself be overtaken by competitors This should be a strong motivation: your competitors are present online! At a time of strong competition, even if everyone has their place, the poorest housed will be the least well served. I will talk about SEO below, which is a very big advantage, especially for companies that have been online for a few years. The latter have a strike force that will have to catch up with time, hence the need to get started in 2019! Having a digital presence through a site, blog and / or social networks is like having a storefront, but on the web. The Internet has celebrated its 20th anniversary, it is high time for companies to fill their digital void. The digital presence is a lever and a tool that allow the company to develop and sustain. 2 - Getting up to date: 2019 ... the digital age and more According to Google, only 4 out of 10 companies are present on the Internet, around 45% of VSEs / SMEs do not have a website, which represents a considerable percentage. 3 - Be visible to all (local, national, international audience) The Internet offers an incredible source of prospects and potential customers. Thanks to digital, the company can be visible to everyone using different levers and channels. Whether with a local, national or international audience, visibility on the Internet allows the company to be more visible and therefore to increase its turnover. People search online for reviews, compare prices and stores, and read content offered by brands. Online shopping is growing and it would be a shame not to take advantage of this opportunity. 4 - Promoting Notoriety and brand image The Internet has changed the situation: now the strong point of brands is based on authenticity and transparency, in the face of informed and increasingly demanding consumers. A digital presence makes it possible to implement a digital corporate culture and disseminate its values, as well as the manager's vision. The digitization of the company or the brand helps to communicate better internally thanks to multiple tools. Using branded content specific to the company's identity, through educational and informative content, you develop good practices that promote your notoriety and your brand image. 5 - Make Products and Services Available at all times According to an Accenture study, 85% of companies include digital in their growth strategy… but only 26% have a budget specifically dedicated to digital transformation programs. According to a study "Statistics on e-commerce" conducted by Ad week, we learn that men spend 28% more than women, 8 out of 10 consumers make a purchase online if delivery is offered. It is necessary for companies to understand these figures and the challenges of a digital presence to promote their services and products. This certainly represents an investment. However, it would be a shame to do without it when the promotion of products and services is played out online. Unlike a store, products and services are available on the web at all times and this represents a major advantage. Knowing that online shopping has increased in recent years, and that this trend tends to grow, it is to shoot yourself in the foot not to seize this opportunity. 6 - Offer yourself better SEO SEO or search engine optimization is not something new anymore. It is obvious that the more you have a diligent presence online, the better you’re positioning will be. However, a few criteria are required: a good site architecture, optimized content, constant and regular publication, a Presence on Social Networks, and the purchase of advertisements. Consumer behavior has changed in recent years. This searches for information online. It is therefore essential to be present and well referenced, which represents a competitive advantage. To help you, it is advisable to call on professionals at each stage of your company's development in its digital transition. 7 - Improve the Customer Relationship The benefits of an online presence are considerable and many companies have already oriented their customer service strategy online, using catboats or online messaging. These tools make it possible to improve the relationship and the customer service and they offer a considerable advantage for the companies and the brands using it in this direction. It is a real lever for an enriched customer experience. The digital presence gives you the opportunity to engage in instant discussions with your community. You can benefit from unhappy customers by listening to them and reacting to their request immediately. Being present on the internet or social networks transforms the customer experience to your advantage. As customers are more and more cultured and demanding, they are therefore asking for cutting-edge customer service. Let us not forget that online or not, customer relations is a critical service for the good development of the company. Developing a real online customer service policy allows you to reinforce your brand image! 8 - Reduce Communication and Marketing costs Although it is possible to conduct advertising campaigns on the internet the costs are much lower compared to a purchase of advertising insert in a magazine or even advertising. '' A television spot Traditional marketing and advertising comes at a cost. A digital presence reduces these budgetary costs. Although the more money you put on the table, the more widely your name gets, it is still possible to do well for less. This requires, among other things, content optimization but also content that is relevant, catchy and adapted to a specific target and audience. Besides buying advertising, inbound marketing or the art and the way of naturally attracting Internet users to your distribution channels will be useful to you. Inbound marketing is free, as is SEO. Still, running an online advertising campaign is cheaper for businesses than in a traditional format. Web services allow several applications written in many programming languages to connect with each other. Find out everything you need to know about it. Including advantages, definition and importance Latest web applications are developed in different programming languages: Java, Net, Angular JS, and Node.js. In fact, it can be difficult to confirm connect between these applications. This is the reason why we use web services. There are many companies which provide digital marketing services for your business. They also deliver best web services which is very useful for your business. Web services: What is it? Web services deliver a common platform for several applications developed with different programming languages to connect with each other. A web service is a standardized medium allowing communication between client and server applications on the World Wide Web. It is a software module designed to perform several tasks. Web services: how does it work? Once raised, a web service is able to provide its functionalities to the client who appeals it. The client invokes a series of web service calls through requests sent to the server that hosts the service. These requests are made through Remote Procedure Calls. For example, Amazon offers a web service that delivers prices for products sold online through Amazon.com. The front end or the presentation layer can be in .NET or in Java, but these two programming languages will have the capacity to connect with the Web Service. The main module of a web service is the data transferred between the client and the server. These data are in XML. XML is the counterpart of HTML. Simply put, it can be defined as an intermediate language understood by most programming languages. Thus, the applications communicate with each other in XML. To send XML data between applications, web services use SOAP (Simple Object Access Protocol). The data sent from the web service to the application are called SOAP messages. It is simply a document in XML format. Web services: what are the Advantages? In start to allowing applications written in several programming languages to communicate with each other, web services deliver other advantages. First of all, they allow access to features via the internet. Indeed, the functionalities delivered by the web service to a client application are invoked via the HTTP protocol. They can therefore be invoked via the internet. At a time when all applications are connected to the Internet, web services have therefore become much more useful than in the past. In addition, web services allow interoperability between applications. They allow various applications to communicate with each other, and to share data and services. Thus, rather than having to write specific code that can be understood only by specific Applications, it is possible to write generic code that can be understood by all applications. Another advantage of web services is that they use a standardized industrial protocol for communication. The four layers including Service Transport, XML Messaging, Service Description and Service Discovery use well-defined protocols. Finally, web services make it possible to reduce communication costs. Knowing that they use SOAP via the HTTP protocol, it is possible to use a low-cost internet connection to implement the web services. Environment has been changed. Any organization must be able in this advanced digital world to adapt, understand, quickly grab innovation opportunities and be visionary. Organization and headhunters are looking for profiles with a strong “Digital” experience. Since then, digital marketing has taken an increasingly important place in the company. All the organizations which deliver digital marketing services in the in world. They make their profile eye catchy and modern. This article straight forward explains the role of digital marketing in modern businesses. Digital Marketing I clearly define digital marketing as the efficient and actual conversion of your added value through digital channels. Why is this so important? Nowadays, transfer to digital transformation is becoming more and more necessary, even vital for a company. Digital Marketing makes it possible to: Have a large-scale market With digital, it is possible to reach as many people as possible in a minimum of time. You will be able to capture the attention of several people, sell your products across borders without moving, 24/7. Lower the costs Buying a website costs less than setting up a physical store; cheaper than and advertising campaign, a well-constructed social media strategy can be just as profitable. Best meet the Expectations of customers and Prospects The information acquired on consumers helps you to tailor the offer and to offer a custom-made product or service that meets their needs; Consumer Faithfulness Digital marketing allows direct interaction with the customer; each post, like, share, private message used by Internet users is a communication channel. Digital marketing promotes customer loyalty and satisfaction through a lasting and quality relationship; Advancement of your brand image Your presence on digital networks will have a best positive impact on social networks. Showing your customers that you have mastered new media will testify to your modernization. Moreover, when a company is not present on the internet, it seems apprehensive to us. Why this popularity? It is important to note that the importance and flexibility of digital marketing has allowed it to experience rapid growth and gain wider acceptance in the modern business world. In fact, behavior has changed: in developed countries, 90% of individuals are connected. The time dedicated to the various media is progressively decreasing. The rest of the time will be consumed on the Internet, and half of the Internet time will be spent on mobile. However, this last figure remains constantly increasing. Chances offered by Digital Marketing It's important to have a clearer view of the real benefits of digital marketing in order to understand its value in simpler language. It will be easier for you to reach your customers or targeted customers better and faster using digital marketing channels; With the reduction of investment in marketing, you will have the opportunity to invest your time and money in other important areas of business; A generation capacity leads to digital media marketing even better. Indeed, there are several ways to acquire leads through digital channels. The concept boils down to generating on-line traffic and then channeling this traffic to optimized landing pages with the aim of producing an action. Digital marketing services delivers a lot of big data that companies will have to use to better know their customers and better communicate with them. We are entering the era of Big Data and this information must be attached to improve the customer experience by controlling advertising pressure and the quality of advertising messages through personalization. The challenge is to personalize their communications to the extreme in order to improve the relationship with their customers. If your business follows this strategy, your customers will experience a real story with your brand. This strategy will allow you to stay in touch with customers, answer their questions or comments, and provide after-sales services. Thus, satisfied customers will help attract new customers. Content Marketing is more and more essential in a global marketing strategy. This tends to be highlighted with the rise of digital technology. Internet users are continuously waiting for relevant content with high added value. Thus, you make yourself credible in the eyes of your target, which will help you build a relationship with them. In addition, the content helps to create a link between you and your customers or views. Beyond brand image and customer relations, Internet users are not the only ones who desire quality content, and so are search engines. Indeed, Google is constantly implementing new algorithms in order to fight against sites with content supposed to be of low quality. All the organization which provide Best Seo Services but they are also much focus on content marketing. While it is for your customers or for your visibility on the web, quality and optimized content for Website SEO is today essential in a global Marketing strategy. 1- The most famous means for Content Marketing The blog: This is one of the first social networks to have seen the light of day and since then it has evolved a lot. Indeed, nowadays, the blog represents the social network par excellence of marketers and this for two reasons. The first is net linking. The second is to be able to show your expertise through a quality article. Blogs are therefore a real gold mine for marketers today. The site itself: To make a difference in the face of the competition, it is essential to highlight your strengths through quality content on each page of your website. In addition, on the side of search engine algorithms, Google clearly shows its desire to promote relevant and well-organized Content. Since 2012, Google's Panda and Penguin programs have penalized sites with low added value content. The creation of quality content is therefore the starting point of the virtuous circle of natural referencing. Social Networks: It's obvious, the emergence of Social Networks has simplified and accelerated the flow of information. She also placed the notions of engagement and virility around informative content at the center. In addition to being an excellent medium, social networks therefore play a crucial role in changing the way brands communicate on the internet. Writing content directly on social networks and sharing quality content VIA social networks are the two new challenges for e-marketers. 2- What type of Content? The idea is to regularly publish information of various types. Indeed, multiple forms can be used to communicate: Texts, infographics, images, photos, videos… Do not hesitate to publish impactful, funny, original content in order to encourage Internet users to take action and share the content. Two types of very engaging content: Crowd-sourcing: Is a content marketing practice that involves asking fans for advice when a business has to make a choice. This technique has a double advantage for the brand: It flatters its customer by giving him the floor, which facilitates brand membership and loyalty. It allows the company to know what pleases its customer and therefore to adapt to his desires. Video: Is the content most likely to be shared, which will undoubtedly help your content go viral. Thus, video makes it possible to optimize the construction of its network and increase the reach on notoriety. In addition, video has an increasingly strong influence on natural referencing. Finally, video is the most attractive content, so it can be useful when you want to send a message to your target in a marketing e-mail and in your press relations for example. If you also want to increase your visibility, get closer to your target, make your brand credible and appeal to search engines, opt for a Content Marketing strategy. You can either set it up yourself, or use a web agency. It takes time, but the results are worth it. 1.Increase the Visibility of your Business Your views and customers query Google several times a day. So, you have to realize that every page on your website is a possible way to make your business stand out. Every organization which provide Digital Marketing Services much focus on content marketing. Well, that's the principle of Content Marketing too. Each content is a further web page. It will also bring some visibility to your business website. It is mathematical. If each page attracts an average of 10 visits per month, the traffic generated by 200 pages is 2000 visits per month. That's so many potential prospects every month! Obviously, it depends on how they are ranked by the search engines. This is where Natural Referencing comes into play. Don’t panic, just by following the instructions of the Yoast extension, you are surely already doing better than your competitors. 2. Improve the Natural Referencing of your Company's Website It is mainly the way to target more keywords. Indeed, each content can be designed for a given problem and therefore for a key phrase. Let's take an example. Say you are a family lawyer specializing in divorce. With a simple 5 page website, you have too few pages to describe your expertise. Add a blog and you will be able to publish all the articles you want:
3. Increase time Spent on your Business Website The more content you publish, the more your site positions itself as a reliable resource. You will also be able to link all these contents together. Internet users will move from page to page. And naturally, your visitors will spend extra time on your site. And if someone stays on your business website for a long time, they're going to feel good about you. Not to mention that the time of occurrence on your website shows Google that you publish interesting content for your target. As a result, it will raise your content in its ranking. 4. Show your Proficiency Re-read the previous questions on my example on divorce. Each title of this content is a showcase of your expertise. It's the equivalent of a doctor's white coat and stethoscope. This naturally shows your knowledge. And if your content “speaks” well to the Internet user, he will immediately trust you and he will be more inclined to contact you. Obviously, it seems to work well in my example above with avocados. But it's easy to find that it works the same regardless of your type of business for both individuals and businesses. And if you're worried about not having ideas for writing your content, simply put yourself in your customers' shoes. Imagine that you are a real estate agent, publish content on:
5. Prove your Company's Mission It's extremely easy to say that you want to help people solve this problem. But how many times have you really done it? How do you go about it? Your content is also evidence that brings your company's mission to life. All the quality information you publish is a real asset to show your customers how you actually go about solving their problem. 6. Have Freshly Published Content Your readers will naturally favor recent information. That's why posting up-to-date content regularly comes across as a sign of good health for your business. In addition, among the 200 criteria used by Google's algorithm for classifying search results, the “freshness” of the content is taken into account. For example, between 2 equivalent content, yours published yesterday and that of one of your competitors published 6 months ago, Google tends to give more weight to yours. That's why posting web content on a regular blog helps your business stand out from the crowd with recent content. 7. Generate more Leads Of course, generating leads is one of the many benefits of Content Marketing. Businesses that regularly publish web content generate up to 67% more leads than those that don't, according to Hubspot. It's easy to see why. Quite simply because there is more content online. And that it is your prospects who contact you, because they are already convinced by the contents of your publications. This is the basic principle of Inbound Marketing. 8. Feed your Social Networks and your Newsletter With quality content published regularly, it is easy to share it on LinkedIn, Twitter, and Facebook... All your profiles on these different platforms will be constantly updated, which will further strengthen your credibility. Indeed, nothing is worse than having an empty LinkedIn Company Page. I use Meet Edgar for this. I give him a publication schedule on Social Networks and he will automatically take care of what is necessary at the times that I have indicated to him. In the same way, your content can feed your newsletter. This is what I do for our Friday newsletter which is automatically generated by Mail chimp. 9. Control your Costs Publishing content on the web increases the visibility of your business website while improving its ranking in search engines. Unlike specific SEO action or online advertising campaigns, web content comes at a low cost. And if you write your own articles, it only takes a bit of your time. You can also hire a freelance copywriter for a very affordable rate. Unlike advertising campaigns which no longer take effect as soon as you stop investing, your articles attract leads even if you temporarily stop publishing. 10. Help your Salespeople Your content on the Web will also facilitate the work of your salespeople.
Setting up a digital marketing strategy amounts to carrying out a series of digital actions allowing you to get closer to the objectives of your action plan. This means that it is necessary to have defined clear and determined objectives upstream. But what are the different goals that a marketing director may want to achieve through digital? He get Digital Marketing Services from a good organization to boost his business. 1: Increase Awareness This is obviously the first objective that comes first! The primary goal of a digital marketing strategy, and ultimately essential in all the other objectives, is to improve the reputation of your company. In the case of a digital strategy and to make yourself known, you must arrange actions that allow greater visibility of your brand on the internet. Are then possible: All types of online advertising i-The display (internet banner) ii-Buying keywords on Google Ads iii-Advertising on Facebook (and Instagram), YouTube (which also belongs to Google) or LinkedIn. The Creation of Content for informational Purposes to 80% of prospects say they seek information before buying a product or service. It is therefore in your best interest to create web content to answer the questions it might ask. By searching for information on a product or service on the Internet, the Internet user will be able to find dozens, even hundreds of answers in the form of blog articles, videos, info graphics or images. It is therefore in your best interest to be visible on a majority of requests in your sector of activity: it may be a bit early to talk about e-reputation, but the fact that your content is often visible will give you this expert guarantee. In your field, and increase your notoriety. A Presence built on Social Networks By animating your communities of fans, or subscribers on your Social Networks, you build a strong relationship with them. An active community is a rapidly growing community, an active community that will allow you to increase engagement with your publications, and their visibility with your fans' relatives. All the different actions that you will put in place will allow you to increase the traffic on your different pages of your website, your blog, your e-commerce site. This growing and constant flow will not only allow you to inform your prospects about your business, your services and generate new customers, but it will also allow you to be better referenced by Google and other search engines. Be careful though, the Internet is powerful, but not magical either. Your SEO will only be effective if you follow certain best practices when writing and uploading your content. Increasing your online visibility is a first step towards increasing your notoriety, but being visible is not everything: after attracting interested prospects, you have to capture them, sell them the product or service for which they came to you. See first, and make them want to come back, recommend you. 2: Increase Turnover Even if it is important for a company to enjoy a strong notoriety, if this does not translate into an increase in sales … what is the point?! How then to increase your turnover thanks to digital and the notoriety that you have been able to acquire? As a first step, and as seen previously, by attracting qualified traffic to your website thanks to the content found on Google , social networks or in other websites. By logically activating Emailing to attract already identified Internet users: Since you have obtained their email legally and in accordance with the GDPR, it is a safe bet that your prospects will be interested in what you have to offer, no? Then, by converting your website traffic into leads. There is no point in owning a superb online site if you don't offer contact points: contact forms, catboats, and callback requests. You've spent hundreds or even thousands of dollars to attract the barge, don't let them go. It is often here that the shoe pinches ... this part is indeed often neglected in the companies that we meet. A lot of investment is made in online advertising to attract, but very little to convert, to buy and to delight, to keep coming back. Attracting prospects to your homepage or your Facebook page can sometimes prove to be deceptive: If a prospect does a specific search, they expect to find the content that the ad highlights, but unfortunately this is not always the case. If within seconds he hasn't found what he is looking for, he will continue his research and likely buy from your competitor. When a prospect fills out an online form, they expect to be called back quickly, if not immediately. If you take more than 48 hours you will have already lost it. Your digital efforts don't have to stop the moment our friendly prospect arrives on your site. Engage in conversation, take an interest in their issues. The Inbound Marketing methodology is perfect for this goal and finally gives real meaning to all your digital efforts. Curious? You might find the answer in our checklist! 3: Boost Loyalty Acquiring a new customer is more expensive than retaining them, and yet the marketing budget of the majority of companies is intended to win new customers, leaving, when they exist, a few euros for "the loyalty". I point out this because I see it very often: building customer loyalty does not only amount to overwhelming them with emails to make them buy again, to make this hard-won relationship profitable at all costs and quickly. To Retain your Current Customers, Digital offers you Several Avenues: Write content dedicated to your customers. Take care of your customers, make them feel privileged create specific / exclusive offers to receive by emailing or messaging via marketing automation scenarios Digital is a fabulous lever for improving customer relations. By offering services, experiences or solutions to their problems, you will acquire your credentials in this area with your customers. How? 'Or' What? There is a whole range of actions that you can implement: A dedicated after-sales service on social networks, to deal with any complaints you may have on Facebook including messenger or Twitter. A website that intelligently adapts to its visitor through content. Personalized and contextualized emailing’s according to marketing automation scenarios Give your Customers the Opportunity to rate their Experience A satisfied customer is a customer who recommends you, and a recommended customer is more likely to buy, faster, and more often. Turn your customers into ambassadors of your brand, you have everything to gain! As you can see, the objectives of a digital marketing strategy are exactly in line with your marketing strategy. Digital should not be decor related from your marketing ambitions, on the contrary, it should magnify them! Do you want to implement your digital marketing strategy? Do not hesitate to consult our page dedicated to Inbound Marketing, or to download our guide for free: Today, social networks are an essential part of the life of huge and small industries. Nevertheless of the sector of activity, the type of services or products you offer, it is essential to know how to manage your social networks or to call on a service provider to entrust them with this management. There are many companies which provides Digital Marketing Services with social media marketing services. They deliver a good boost to your business by using different strategies. But what does managing your social networks consist of? First, you have to define a community management strategy and then create attractive and relevant content. Then you have to define when and how to publish them. Managing your social networks also means curating in order to monitor the struggle to adjust and refine your content. HOW TO MANAGE YOUR SOCIAL NETWORKS: THE BASICS There are many possibilities are available to you to manage your social networks. Using social networks cannot be improvised. We are far from the vacation photo that we post to communicate with friends and family! You can train in community management, which in itself is possible but rather dangerous if you cannot devote the necessary time to it because managing your social networks will quickly turn out to be time consuming. Either you recruit a community manager, or you entrust the task. A dedicated project manager to manage your social networks is the best strategy to adopt. You then have to define an editorial strategy and a specific digital communication marketing strategy in line with your short and long term objectives. To manage your social networks effectively, you also need to determine which social media you are going to use. HOW TO MANAGE YOUR SOCIAL NETWORKS: DEFINE YOUR OBJECTIVES Your website is the basic foundation. Animating a community and the several social network pages with the single purpose of taking traffic to your site, attracting potential customers and setting up an actual inbound marketing strategy. But managing your social networks also means improving your appearance on the web, joining your community, managing your e-reputation and the status of the brand. Each goal deliver a budget. To manage your social networks, it is also very important to define it upstream of any strategy. A "social media" agency or a digital strategy consulting firm will be able to help you determine this, especially concerning paid advertising campaigns. These can indeed be very effective in improving your brand's presence, increasing your reputation, engaging the community, generating traffic on your site, and retaining your customers. HOW TO MANAGE YOUR SOCIAL NETWORKS: WHICH TO CHOOSE? Manage your social networks, yes but which ones? In order to answer this question, you will have to limit who you want to contact. Choose your target so as not to make mistakes and be sure of a good return on investment. There are of course the main social networks that we all know about. But depending on your activity there are dedicated media. Do not hesitate to seek and refer to a professional or your community manager to manage your social networks. Facebook has long stayed a so-called "family" social media. But organization have understood, especially with Facebook Ads, that it has become important to use it. Facebook Ads will allow you to appear on the news feed of exactly targeted Internet users. But don't think that managing your social networks through Facebook pages is about selling yourself. Internet users are not mistaken and are more and more informed. They don't want to read that you are selling the best! They want fun, sexy, good ideas! So use Facebook to offer something fun that will make you want to communicate to visit your site. Managing your social networks can also be done through an Instagram account. Instagram also allows paid advertising. It is a tool to manage the image. The more beautiful the photos and the more consistent your feed, the more followers your account will have and attract influences. It is also a tool where hashtags are king! It's not about putting just any hashtag! You have to look for them, find the most relevant ones that will attract the most people to your account. You can also organize very effective contests there. Managing your social networks through LinkedIn can be very relevant. It is the professional network par quality. Creating a professional B2B network related to your activity will have a direct impact on your brand image and on your social media strategy. MANAGE YOUR SOCIAL NETWORKS AND THE IMPORTANCE OF THE EDITORIAL LINE Best Social Media Marketing strategy to manage your social networks requires a very elaborate editorial line. Having several social accounts, animating your community, having a relevant content strategy, knowing how to schedule your posts at the right time, gain in natural referencing, create curation alerts, strengthen Internet user loyalty ... So many actions to define and implement in place from the start. Managing your social networks with a good digital web marketing strategy allows you to use networks with the best levers, to save time, to have a real and effective network presence. MANAGING YOUR SOCIAL NETWORKS: ADAPTING TO YOUR COMMUNITY In the end, managing your Social Networks well is above all adapting to your community and not the other way around. Developing your presence on social networks does not mean imposing your presence. Social media management should allow you to create a loyal community, having confidence in you and willing to promote yourself. When a post makes the buzz, it is because Internet users are sharing it! So share and make people want to share! Managing your social networks is a long-term job but worth working hard for effective results in the long term. Optimizing your referencing will improve the visibility of a site overall. But what other benefits can you get from it? Is it so important? Why?
Here are top 5 reasons that will inform you and give you the necessary arguments to get started. Nevertheless of your industry or the size of your business, you will discover why natural referencing will allow you to climb the ladder of your development. If you are already convinced of the value of SEO, ask for a diagnosis. SEO play an important role in digital marketing services. 1- SEO Builds Faith and Reliability The goal of any experienced SEO is to establish strong links between a site with a beautiful design, an exceptional user experience and natural SEO that easily charms potential customers. Google calculates many things to judge the authority of a site. This authority is recognized in particular by:
Identifying the authority of a company takes time, tolerance and assurance. Speaking of engagement, don't hesitate to communicate on the web, outside of your site. This will speed up the successful application of your SEO. 2 - Your Main Source of Traffic: Google Searches Organic traffic is an important part of a website's performance. It's an essential part of the conversion funnel that leads a simple visitor to become a customer. Web marketing experts know this, and perhaps you too, Google now has more than 95% of the search market share. Yahoo, Bing or Baidu are practically non-existent. That's not to say that all of these search engines should be ignored. It's just that one should mainly attention on the Google algorithm to achieve SEO optimization. Besides the classic Google search, we must not forget YouTube, the second most visited site in the world. And let's not forget the most popular email provider, Gmail. These 2 tools belong to Google. I don't know about you, but usually when I go online I go to the Google home page first. Every day, I ask him questions. Getting a good Google SEO is getting more trust in your brand. 3- A good web References also means a better user Experience Everyone wants to get the best possible positioning. But did you know that a good experience for your visitors plays a role in achieving this goal? Google can differentiate the positive from the negative. Visitors know what they are looking for. If they don't get it, there will quickly be a problem. And your site's performance will suffer. ? With Google Voice, we turn to the ' Response Engine ' model. Even on a good old desktop, when looking for information, Google tends to display the answer directly in its first results (SERP). Its objective is to offer the best information to the user, asking him as little effort as possible. A website SEO must take into account the user experience which must be positive. This will be very beneficial for your position on Google, but also for your brand image. Moreover, SEO is now evolving towards (Search Experience Optimization). The goal is to put people at the center of your concerns. 4- Local Seo Translate into Engagement Traffic and Conversions With the increasing use of smartphones, local SEO has become important for the success of SMEs. Local natural referencing aims to optimize your digital presence in a specific location including district, city, and region. The goal is for people near you to find you easily and quickly take action on your behalf. Professional SEOs do this by inserting estimates from local clients, local partners, and most importantly, getting links from sites located in your area. They might come to your store. It is also interesting to improve its visibility on social networks (SMO), by indicating your geographical address. And above all, to properly complete your Google My Business listing. This will display your site to the right of natural results, with photos and a location of your business. Sites like Yelp or Trip Advisor are useful to further strengthen your local SEO. 5- Impact of Seo on the Sale Sequence Today, whether it is before going to a store or before making an online purchase, we do research on the web. This is also one of the great interests of the internet. So there is no doubt that a good position on Google will have a positive impact on the sales cycle. Imagine, you did a search and were able to view services offered by different companies. A person is looking for "How to get the measurement of my property". If she comes across the site of a surveyor who answers precisely this question, would she not then tend to call upon his services? A company and a brand must be visible where its activity is researched. Local referencing also goes in this direction. . Digital marketing has become increasingly important in recent years. Indeed, companies seek to get closer to customers through the Internet in order to stand out against the competition. Thus, the development of digital marketing is at its peak and 5 trends are to be known about this technique. A good company which provides best Digital Marketing Services. Social Media: A Great Digital Marketing Tool First of all, social networks are a great way to establish conversations with customers in order to promote your products. Ensuring quality service is a huge asset in digital marketing. This service can be expressed by being attentive to its consumers, providing them with all the information they are looking for and meeting their needs. On the other hand, through social networks, it is important to observe users' posts in order to know what they are looking for and what they want to avoid. Likewise, keeping an eye on competitors can be beneficial since it helps to realize what type of content attracts potential customers and what type does not. Ultimately, what works the most in digital marketing is to bring special attention and individualized listening to each customer. Indeed, this attitude gives the latter directly in confidence, he feels that his expectations as well as his feelings are taken into account and the interest for what the company puts forward increases more and more. To do this, do not hesitate to answer questions and post content on interesting topics? Using Search Engine Optimization (SEO) You should know that Search Engine Optimization (SEO) refers to the optimization of the positioning of a website in search results. Its goal is to improve the quality and more particularly the visibility of web pages in search engines. This tool is therefore very beneficial in digital marketing and can act very quickly in favor of companies. SEO also helps ensure understanding of user behavior. This optimization is also necessary because of the fact that the search engines very frequently undergo updates, leading to changes in algorithms to which companies must adapt. In addition, to ensure optimal digital marketing, adjusting videos more precisely for SEO is recommended. Videos are actually more effective because they attract more users than links or textual posts. In order to ensure optimal quality for each video, it is recommended to include the keywords in the title, description and link of the video. Thus, SEO is a great tool in digital marketing, especially by using it for its videos. Integrate Re-marketing into Digital Marketing While companies are increasingly using digital marketing, they are also increasingly using geomarketing. This function effectively allows them to get even closer to their consumers through location. More specifically, it is about sending targeted and personalized notifications to users. Geomarketing then allows companies to serve advertisements in specific geographic regions. This new technology is therefore advantageous for increasing the company's digital presence and therefore its visibility. Personalize E-mails It is certain that personalization attracts and interests consumers a lot. Because of this, including personalization in emails can be of real benefit to the business. A personalized email can actually help build customer confidence and encourage loyalty to the company. Some tips to ensure quality personalization of emails should nevertheless be known:
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October 2020
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